🚨 Become a coach who matters in the world: Top 1% results - Top 1% income within 4 years. 🚨
escapE the 'average trainer' trap: How to build world-class athletes and fast-track your coaching career to the Top 1%.
Enter The New Athlete Protocol: The definitive Mentorship for Coaches ready to leave the amateur mindset behind and step into World-Class territory
You can't charge premium rates for average results. Discover the protocol that allows you to solve chronic pain and unlock elite performance, making you the most sought-after and highest-paid coach in your niche.
🚨 You're Certified & Hardworking. But Are You A World-Class Coach? 🚨
MOST COACHES ARE STUCK IN THE
"AMATEUR TRAP" — AND BURNING OUT FASt
We see it every day…
❌ The "Rep Counter" who runs great classes but has no clue how to fix a chronic knee injury.
❌ The "Grinder" who works 50+ hours a week but is still struggling to crack a 1% income.
❌ The "Theory Guy" who knows the textbooks but lacks the business systems to scale.
The truth is - passion alone isn't enough to build a legacy.
Inside the New Athlete Mentorship, we'll give you the systems, deep physiology knowledge & business frameworks to finally become the Authority you know you can be.
Upgrade your operating system.
Stop trading time for money.
Build a World-Class career.
Become a New Athlete Coach.
Here's what you'll get when you join the new athlete MENTORSHIP
THE NEW ATHLETE PROGRAMMING BLUEPRINT: READY TO DEPLOY
$3,640 Value
Access the exact daily programming logic used to build elite physiques. Specifically designed to be scalable for any client level, allowing you to deliver world-class results without the guesswork.
COMPETE GLOBALLY WITH LEADERBOARDS FOR EVERY SKILL & LIFT
$197 Value
Competition & accountability are the best performance boost you can have.
See exactly where you rank in all movements and disciplines across elite athletes globally. — in real time.
GLOBAL BROTHERHOOD NETWORK
Priceless
Competition & accountability are the best performance boost you can have.
See exactly where you rank in all movements and disciplines across elite athletes globally. — in real time.
WORLD-CLASS COACH ACCESS
Priceless
Some of the smartest minds in fitness are inside New Athlete.
Whenever you want access to the best in the world, you'll find it within our community.
AND MORE...
✅ 2x Weekly Live Mentorship Calls With Keegan (Value $5,000)
✅ Mentorship Mastermind Telegram Group (Value $1,000)
✅ Ongoing Access to The App (Value $1,500)
✅ Mentorship Portal - All Keegan's Books, Courses and Recommended Material (Value $5,000)
✅ Monthly Business Mastermind (w/ Ed, Dan, Liam, Tim Frey and Jay Topp) (Value $10,000)
✅ Paul Counsel Money Mastermind (Value $10,000)
✅ 4x Monthly 1-on-1 Calls With Mentorship Coaches (Value $3,000)
✅ Access to Athlete Villages (Montenegro & Greece) (Value $5,000)
✅ "Leader" Opportunity: 60% Affiliate Commission Rights (Priceless)
✅ The Complete "Knowledge Vault" (All Books & Courses) (Value $5,000)
🎁 5-Day In Person Event (Food and Accommodation Not Included) (Value $2,500)
🎁 Deep Dive 1-1 Strategy Session Onboarding 90 Minutes (Value $2,000)
THE NEW ATHLETE DOCUMENTARY
Get an exclusive insight into the transformations that happen at our 5-day New Athlete Training Camp, hosted at our private villages across the globe and only available to New Athlete members.
NEW ATHLETE TESTIMONIALS
Access The PLAYBOOK of Keegan Smith's 20-Year Expertise On The Frontlines Of ELITE FITNESS.
From The Desk Of Keegan Smith
Montenegro, Wednesday 30 July
Welcome, Future New Athlete.
I go by Keegan Coach online because I’ve literally been coaching since I was 7.
My father broke records as a coach, my uncle coached the England national team, my brother is a career coach.
At 30 I coached my first world champion team and the highest profile Rugby player in the world, Sonny Bill Williams.
But it hasn’t been easy.
Like most I got sick and injured following the mainstream methods and trying to “follow the science.”
It was only by becoming a father that I made a discovery that linked all my knowledge back together.
See, my 8 year old can jump off things higher than his head first thing in the morning with no warm-up.
He can throw a heavy ball as hard as possible with zero fear and zero chance of a shoulder injury after.
With this in mind, I asked one of my wealthiest friends what his big goal was in the realm of health - the answer shocked me.
“I want to play like a 12 year old everyday.”
This is what has shaped my philosophy for The New Athlete.
To rediscover our athletic ability across ALL realms of human endeavour...
We're building exceptional men around the globe.
My promise to you, if you commit to the journey - within 1 year, you’ll objectively become a Top 1% Athlete.
Keegan Smith
OVER 10,000+ PROVEN RESULTS WORLDWIDE…
WHAT TO EXPECT WHEN YOU JOIN THE APP
Everything you need to become a complete athlete is inside this app. Daily training, 150+ skill tutorials, strength programs, mobility sessions, and guided progressions all in one place.
ALL-LEVELS SKILL TUTORIALS
Each skill broken down into progressive levels with follow-along videos. Start at Level 0 (your first 5 minutes as a complete beginner) and progress through to elite mastery.
VIDEO WALKTHROUGHS FROM KEEGAN
Every skill comes with exclusive video walkthroughs from Keegan and the other coaches. Follow along in real-time as each movement & theory is broken down.
SCOREBOARDS & PUBLIC ACCOUNTABILITY
Track your progress across all 9 athletic archetypes and compete on global leaderboards for points in the app.
GUIDES STRAIGHT FROM THE BOOK
The same methods from Keegan's 20+ years training world champions, now broken down into step-by-step guides inside the app.
New athlete project is the brainchild of kEEGAN smith - the man Behind Today’s Top Coaches
Keegan has mentored many of the industry’s most influential performance coaches — the minds behind viral methods, world-class training systems, and thriving athletic communities.
His coaching has shaped leaders who now set the standard in strength, mobility, and athletic development worldwide.
Keegan and Ben Patrick - founder of ATG Systems.
new athlete testimonials
ANSWERING YOUR QUESTIONS.
✖️ Do I have to learn new ATHLETIC skills?
New Athlete Project measures performance across general abilities in skill, speed, stamina, strength & stretch. You will choose by your focus which ones you improve in.
We have leaderboards across over 50 tests with overall leaders in each domain and overall.
✖️ Is this like RealMVMT & Real Movement Project?
Yes, this is an upgraded version of the business I ran from 2014 to 2021.
✖️ Why is it men only?
New Athlete Project is a holistic method to build winning men who live by their terms.
This means fatherhood, marriage & the male perspective on sex — and sex’s influence on athletes — come up.
Keegan is a man, and after 10 years mentoring, the big majority of his clients were men. Moving to a brotherhood of men only was a difficult decision, but it has worked well.
✖️ What is it like compared to ATG For Coaches?
It’s a very different offer with a different goal. ATG FC is building world-class ATG Coaches. New Athlete is about building Top 1% athletes, and if you want to turn that into a business we have all the resources and more to help you do it.
✖️ Do I have to take on the non athletic movements? (Chess, Juggling etc)
New Athlete Project is designed to make polymath athletes. Language learning, memory training, chess, logic, public speaking — all are valued. You’re expected to work on one of these areas as it will translate into becoming a Top 1% Athlete and a better man.
✖️ Is there a deal for ATG For Coaches Students?
Yes your ATG FC certified coaches (prior to Oct ‘23) or 12-month students have a special rate.