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We see it every day…
❌ The guy who deadlifts 200kg but can't sprint without pulling a hamstring.
❌ The ex-athlete who's bad back stops him from playing with his kids.
❌ The CrossFit champ who hasn't trained his mind-muscle coordination in years.
The truth is - modern training has made us one-dimensional.
Inside the New Athlete Project, we'll give you all the tools, frameworks & workouts to finally reach the athletic potential you knew you had.
✅ 50+ "New Athlete" Workouts Ready To Go
✅ Leaderboards With Other Members
✅ 150+ Skill Tutorials
✅ Coaching Calls With Fitness Leaders
✅ Athlete Villages in Bali, Greece & Vanuatu
✅ A 7-8 Figure Business Network
Expand your skill base.
Stop training one-dimensionally.
Reach your potential.
Become a New Athlete.

Join today risk-free and get immediate access to 50+ New Athlete Workouts you can start tomorrow (valued over $3640) .
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$3,640 Value
New workouts every day, specifically scaled to your level, building you toward complete athleticism in the New Athlete app.

$197 Value
Competition & accountability are the best performance boost you can have.
See exactly where you rank in all movements and disciplines across elite athletes globally. — in real time.

Extra Fee*
We host regular training camps at our physical locations in Bali, Vanuatu & Greece.
Build real connections with men on the same path and push each other to the next level.

Priceless
Competition & accountability are the best performance boost you can have.
See exactly where you rank in all movements and disciplines across elite athletes globally. — in real time.

Priceless
Some of the smartest minds in fitness are inside New Athlete.
Whenever you want access to the best in the world, you'll find it within our community.

Get an exclusive insight into the transformations that happen at our 5-day New Athlete Training Camp, hosted at our private villages across the globe and only available to New Athlete members.
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From The Desk Of Keegan Smith
Montenegro, Wednesday 30 July
Welcome, Future New Athlete.
I go by Keegan Coach online because I’ve literally been coaching since I was 7.
My father broke records as a coach, my uncle coached the England national team, my brother is a career coach.
At 30 I coached my first world champion team and the highest profile Rugby player in the world, Sonny Bill Williams.
But it hasn’t been easy.
Like most I got sick and injured following the mainstream methods and trying to “follow the science.”
It was only by becoming a father that I made a discovery that linked all my knowledge back together.
See, my 8 year old can jump off things higher than his head first thing in the morning with no warm-up.
He can throw a heavy ball as hard as possible with zero fear and zero chance of a shoulder injury after.
With this in mind, I asked one of my wealthiest friends what his big goal was in the realm of health - the answer shocked me.
“I want to play like a 12 year old everyday.”
This is what has shaped my philosophy for The New Athlete.
To rediscover our athletic ability across ALL realms of human endeavour...
We're building exceptional men around the globe.
My promise to you, if you commit to the journey - within 1 year, you’ll objectively become a Top 1% Athlete.
Keegan Smith
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Keegan has mentored many of the industry’s most influential performance coaches — the minds behind viral methods, world-class training systems, and thriving athletic communities.
His coaching has shaped leaders who now set the standard in strength, mobility, and athletic development worldwide.

Keegan and Ben Patrick - founder of ATG Systems.

Founder of the ATG system, Ben Patrick revolutionized knee health and performance training, inspiring athletes worldwide to bulletproof their bodies, amassing 2.5m+ followers on Instagram.

Nicolas De Paoli, movement coach specializing in rebuilding athletic movement patterns and enhancing performance through dynamic mobility, and founder of the Bali Time Chamber — a world-class training and lifestyle hub.

Lucas Aaron, flexibility and mobility expert, known for restoring full range of motion in athletes while building extreme usable strength.

Former professional rugby player turned mobility coach, Troy Savage is helping athletes unlock pain-free power, agility, and durability for contact sports.
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“At 38, I’ve never moved better. I can handstand, lift explosively, and finally feel like a weapon again.”
“Built a 6-figure brand off what I’ve learned here. And I still get better physically every month.”
“The brotherhood inside this app? It’s unreal. I’m finally not doing this alone.”
“They said my best years were behind me. They were wrong. I’m just getting started.”
New Athlete Project measures performance across general abilities in skill, speed, stamina, strength & stretch. You will choose by your focus which ones you improve in.
We have leaderboards across over 50 tests with overall leaders in each domain and overall.
Yes, this is an upgraded version of the business I ran from 2014 to 2021.
New Athlete Project is a holistic method to build winning men who live by their terms.
This means fatherhood, marriage & the male perspective on sex — and sex’s influence on athletes — come up.
Keegan is a man, and after 10 years mentoring, the big majority of his clients were men. Moving to a brotherhood of men only was a difficult decision, but it has worked well.
It’s a very different offer with a different goal. ATG FC is building world-class ATG Coaches. New Athlete is about building Top 1% athletes, and if you want to turn that into a business we have all the resources and more to help you do it.
New Athlete Project is designed to make polymath athletes. Language learning, memory training, chess, logic, public speaking — all are valued. You’re expected to work on one of these areas as it will translate into becoming a Top 1% Athlete and a better man.
Yes your ATG FC certified coaches (prior to Oct ‘23) or 12-month students have a special rate.
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