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New Athlete Project is the online & offline community the Athletic Renaissance Man has been looking for. Get access to:
✅ Best in World Programs & Coaching For 150+ Skillsets
✅ Competition & Leaderboards With Other Members
✅ A Global Community of Thousands of Top 1% Athletes
✅ Coaching Calls With Fitness Leaders
✅ Villages Exclusively To New Athletes in Vanuatu, Bali, Greece & Montenegro
✅ A 7-8 Figure Business Network Of Aligned Athletes & Entrepreneurs
For a Limited Time, Get A Free Custom Plan Towards Your Chosen Skill
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We see it every day…
❌ The guy who can deadlift 200kg but can't sprint without injuring himself.
❌ The ex-athlete who's back stops him from playing with his kids.
❌ The CrossFit champ who can't juggle or do any mind-muscle skill.
The truth is - modern training has made us one-dimensional.
The next frontier of athletic performance is in becoming a New Athlete.
Expand your skill base. Become resilient. Excel across all areas.
Become a New Athlete.
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New Athlete Project is the culmination of 20 years at the forefront of athletic developments.
Inside our community we've got the smartest minds and best athletes on the planet, all shaping the future of strength, athletics and movement.
We've taken everything that's working for world-class athletes and laid it out step-by-step for your personal progress.
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Over 20 Years Of Experience On The Frontlines Of Athletic Development, Available For You To Reach Your Full Potential
We get clear on your exact ideal athletic physique and track daily to get you there.
We open up your mind-body connection for rapid skill progression - just like a baby.
Our New Skill Builder turns you into a skill acquisition machine - so you can learn the foundation for any athletic endeavour of your choosing.
Infinity Method restores your red (muscle) and white (tendon, ligaments, cartilage, fascia) so you can move without injury.
We customise this around the 1-3 biggest challenges you’re facing with your body and update it as you progress.
Key Lifts. With a solid foundation, we begin to work on rapid growth in key strength lifts. There is no reason not to be top 1% in the key strength lifts for a man.
Expression Method is athlete specific training specialised for your sport of choice.
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$3,640 Value
In under 12 months, you’ll build elite strength, speed, skill, stamina & mobility — while learning the methods top coaches use to create world-class athletes.
New Athlete Project is the culmination of 20yrs on the frontlines of athletic performance - and now its yours too.
$197 Value
Enjoy our fully custom New Athlete App with courses, books, programs, community, and leaderboards.
See exactly where you rank in all movements and disciplines across elite athletes globally. — in real time.
Accountability and competition are crucial to accelerate your journey to the Top 1%.
Extra Fee*
We host regular training camps at our physical locations in Bali, Vanuatu, Greece & Montenegro.
Build real connections with men on the same path — and push each other to the next level, together.
Priceless
Train, learn, build, and win together through our custom app, private groups, and live in-person meetups.
You’ll connect with coaches, athletes, and creators worldwide who hold you accountable, push you forward, and celebrate your wins like their own.
This isn’t just a community — it’s your competitive edge.
Priceless
Some of the smartest minds in fitness are inside New Athlete.
Whenever you want access to the best of the best, you'll find it within our community.
Keegan has mentored many of the industry’s most influential performance coaches — the minds behind viral methods, world-class training systems, and thriving athletic communities.
His coaching has shaped leaders who now set the standard in strength, mobility, and athletic development worldwide.
Keegan and Ben Patrick - founder of ATG Systems.
Founder of the ATG system, Ben Patrick revolutionized knee health and performance training, inspiring athletes worldwide to bulletproof their bodies, amassing 2.5m+ followers on Instagram.
Nicolas De Paoli, movement coach specializing in rebuilding athletic movement patterns and enhancing performance through dynamic mobility, and founder of the Bali Time Chamber — a world-class training and lifestyle hub.
Lucas Aaron, flexibility and mobility expert, known for restoring full range of motion in athletes while building extreme usable strength.
Former professional rugby player turned mobility coach, Troy Savage is helping athletes unlock pain-free power, agility, and durability for contact sports.
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From world champion athletes & elite coaches, to fathers in their 40s or complete
beginners rebuilding from injury.
(In other words… there’s a place for you here 🤝)
- Recovered from injury and can run again
- Improved handstands in Montenegro
- Learned to juggle five balls
- Went Carnivore for a month
- Injured from lifting
- Recovered in 2 months using short-range training
- Completed 3-day water fast
- Training toward front splits & handstand pushups
For A Limited Time — Get A Free
30-Day Custom Skill Accelerator Plan Towards Your #1 Dream Skill When You Join Today.
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From The Desk Of Keegan Smith
Montenegro, Wednesday 30 July
Welcome, Future New Athlete.
I go by Keegan Coach online because I’ve literally been coaching since I was 7.
My father broke records as a coach, my uncle coached the England national team, my brother is a career coach.
At 30 I coached my first world champion team and the highest profile Rugby player in the world, Sonny Bill Williams.
But it hasn’t been easy.
Like most I got sick and injured following the mainstream methods and trying to “follow the science.”
It was only by becoming a father that I made a discovery that linked all my knowledge back together.
See, my 8 year old can jump off things higher than his head first thing in the morning with no warm-up.
He can throw a heavy ball as hard as possible with zero fear and zero chance of a shoulder injury after.
With this in mind, I asked one of my wealthiest friends what his big goal was in the realm of health - the answer shocked me.
“I want to play like a 12 year old everyday.”
This is what has shaped my philosophy for The New Athlete.
To rediscover our athletic ability across ALL realms of human endeavour...
We're building exceptional men around the globe.
My promise to you, if you commit to the journey - within 1 year, you’ll objectively become a Top 1% Athlete.
Keegan Smith
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“At 38, I’ve never moved better. I can handstand, lift explosively, and finally feel like a weapon again.”
“Built a 6-figure brand off what I’ve learned here. And I still get better physically every month.”
“The brotherhood inside this app? It’s unreal. I’m finally not doing this alone.”
“They said my best years were behind me. They were wrong. I’m just getting started.”
New Athlete Project measures performance across general abilities in skill, speed, stamina, strength & stretch. You will choose by your focus which ones you improve in.
We have leaderboards across over 50 tests with overall leaders in each domain and overall.
Yes, this is an upgraded version of the business I ran from 2014 to 2021.
New Athlete Project is a holistic method to build winning men who live by their terms.
This means fatherhood, marriage & the male perspective on sex — and sex’s influence on athletes — come up.
Keegan is a man, and after 10 years mentoring, the big majority of his clients were men. Moving to a brotherhood of men only was a difficult decision, but it has worked well.
It’s a very different offer with a different goal. ATG FC is building world-class ATG Coaches. New Athlete is about building Top 1% athletes, and if you want to turn that into a business we have all the resources and more to help you do it.
New Athlete Project is designed to make polymath athletes. Language learning, memory training, chess, logic, public speaking — all are valued. You’re expected to work on one of these areas as it will translate into becoming a Top 1% Athlete and a better man.
Yes your ATG FC certified coaches (prior to Oct ‘23) or 12-month students have a special rate.
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